Choosing Chinese advertising in Perth starts with the format, audience and publication schedule. MOSTWA’s monthly Chinese-English magazine, a weekly Chinese newspaper and a sponsored WeChat article serve different campaign plans. Compare the same deliverables before comparing prices.
Published by MOSTWA, one of the providers included below. This guide summarises selected providers’ published service information to help businesses compare formats and quotation requirements. Sources reviewed 8 November 2026. Confirm current services, availability and prices directly with each provider.
Choose a channel · Print comparison · WeChat comparison · Quotation checklist
Which Chinese advertising channel suits your campaign?
| Channel | Consider when | Confirm before booking |
|---|---|---|
| Monthly Chinese-English magazine | You want a physical advertisement in a bilingual local publication. | Advertisement dimensions in millimetres, issue, position, artwork, distribution and GST. |
| Weekly Chinese newspaper | You want print advertising aligned with a weekly publication schedule. | Dimensions, edition, position, number of insertions, deadlines and GST. |
| Sponsored WeChat article | You need Chinese content explaining an offer, service or event through an existing publishing account. | Named account, article position, Chinese copywriting, publication date, reporting and GST. |
| Broader multicultural campaign | Your brief covers several media channels or language communities. | Audience, outlets, production, translation, media spend, schedule and reporting. |
MOSTWA magazine vs Perth Post newspaper
For print, compare advertisement dimensions, position, number of insertions, publication dates, artwork and distribution. A magazine half page and a newspaper half page may have different dimensions; weekly and monthly bookings also cover different schedules.
| Publication and source | Published format and schedule | Prices and booking details |
|---|---|---|
| MOSTWA magazine Magazine details · Rate card | Monthly Chinese-English magazine. Confirm the issue date, booking deadline and artwork deadline. | Standard half page A$650; standard full page A$1,000, excluding GST. Artwork design is additional: A$180 for a half page or A$250 for a full page. Confirm dimensions, position, issue and distribution in the quotation. |
| Perth Post newspaper Publisher website | Its website describes a Chinese newspaper published weekly on Thursdays. Confirm the current schedule and advertising deadline with the publisher. | Request current print advertising rates, dimensions, edition, position, number of insertions, artwork requirements, distribution and GST treatment. The reviewed publisher information does not provide a rate for a matching print brief. |
Perth Post’s format and Thursday schedule are taken from its publisher website description. Confirm the current schedule, specifications and rates directly with the publisher.
WeChat placements and Chinese campaign services
Use the same brief: one Chinese promotional headline article for Perth customers, with the publishing account named and Chinese copywriting included. Confirm artwork, publication date, supporting distribution, reporting and GST treatment in each written quotation.
| Provider and source | Published service approach | Price and scope for the comparison brief |
|---|---|---|
| MOSTWA WeChat service details · Rate card | Article placements on the MOSTWA main Official Account, with other media formats available separately. | A$1,800 excluding GST for a headline article including Chinese copywriting. Agree the reporting scope before booking. Amazing AU, banners and Moments are additional unless specified. |
| Chin Communications WeChat paid advertising | Paid article placements, account and influencer selection, Chinese copywriting and creative support. | The reviewed page does not specify a fixed price for this exact article brief. Request the named account, headline position, production inclusions and reporting in a written quotation. |
| Leba Perth multicultural advertising | WeChat within broader multicultural media planning and placement, with translation, production and post-campaign reporting. | The reviewed page does not specify a fixed price for this exact article brief. Confirm whether the proposed service includes a sponsored headline article, then request the publisher, account, article position and itemised production and reporting scope. |
Advertising on MOSTWA’s established media and setting up your own business account are separate services. MOSTWA also helps clients set up and manage WeChat, Xiaohongshu (RED) and Douyin accounts, with professional Chinese translation and localisation available in the agreed scope. Explore MOSTWA’s WeChat and account services.
How do I compare advertising quotations fairly?
- Name the publication or account. Specify the print issue and advertisement dimensions, or the WeChat account and article position.
- Match the production work. List translation, Chinese copywriting, artwork, revisions and approval arrangements.
- Match the schedule and distribution. Identify publication dates, number of insertions and any supporting digital placements.
- Agree the evidence and reporting. Keep print copies, subscriptions, article reads and business enquiries as separate measures. Confirm the measurement period and report delivery.
- Compare the full quoted cost. Check GST, production charges, media spend and additional distribution before booking.
This guide is a selected service overview, not a ranking or a set of matched live quotations. A price absent from a reviewed page is information to request, not evidence that the provider lacks the service. Print advertisements, individual WeChat articles and multi-channel campaign budgets are different scopes.
Plan a MOSTWA campaign
Send your business name, website, target customers, campaign objective, budget and preferred dates to info@mostwa.com. We will confirm suitable channels, availability and the written scope.
Prepared by MOSTWA. Source review and content update: 8 November 2026.
