MOSTWA
Chinese Media & Advertising in Perth
MOSTWA helps Perth businesses reach Chinese-speaking customers through WeChat, our Chinese-English magazine, Xiaohongshu (RED), video and events. Book a single placement or a coordinated campaign with a written scope and quotation. We also provide Generative Engine Optimisation (GEO) to help AI search systems understand your business.
As of October 2026. Combined subscriptions to MOSTWA and Amazing AU; accounts may share followers.
Cumulative since 2015, as of October 2026. Source: MOSTWA’s business figures.
As of October 2026. Chinese-English magazine. Confirm the issue and distribution arrangements when booking.
MOSTWA Official Account. Local Chinese readership in Perth. Figure supplied by MOSTWA, 4 November 2026.
Choose your media channels
Choose by objective: magazine for local print visibility; WeChat articles to explain an offer; Xiaohongshu (RED) and video for product discovery; events for local participation; GEO for AI search visibility.
WeChat advertising
Explain your offer to Chinese-speaking readers through MOSTWA’s established publishing accounts.
- Media accounts: MOSTWA and Amazing AU WeChat Official Accounts.
- Formats: Articles, banners and Moments social-feed posts.
- Booking scope: Named account, placement, content and readership reporting.
Magazine advertising
Build local print visibility through MOSTWA’s Chinese-English magazine.
- Frequency: Monthly Chinese-English publication.
- Circulation: 15,000 copies per issue; October 2026 figure.
- Distribution: 200+ points across Perth; issue and artwork agreed in your quote.
Xiaohongshu (RED)
Help local customers discover your venue or product through creator-led lifestyle content.
- Platform: Photos, text and video about everyday experiences.
- Published option: Three Perth creator visits, RED promotion and a magazine feature.
- Booking scope: Creators, posts, approvals, dates and available metrics.
Events & partnerships
Connect with local audiences through business expos, community events and launches.
- Support: Organising, promotion and sponsorship placements.
- Audience: Participants at the named business or community event.
- Booking scope: Event role, venue, suppliers and responsibilities.
Video production
Show your business, product or occasion through promotional video.
- Production: Script, filming and editing as quoted.
- Deliverables: Language, length, file formats and revisions agreed in scope.
- Distribution: Named channels and reporting; WeChat Channels is WeChat’s video service.
GEO & AI search visibility
Generative Engine Optimisation (GEO) helps AI search systems understand your business content.
- Start with: Customer questions and an AI visibility diagnostic.
- Improve: Agreed service pages, business facts and supporting evidence.
- Review: Observed brand mentions, citations and next actions.
Need your own accounts? We also help clients set up and manage WeChat, Xiaohongshu (RED) and Douyin accounts. Our professional translators adapt your content into fluent Chinese suited to Chinese-speaking readers. Account services are quoted to your scope.
Compare media & service options
| Channel & best use | Audience / format | Published budget guide | Confirm in your quotation |
|---|---|---|---|
| Magazine Local print visibility | Perth readers of our monthly Chinese-English magazine. | Half page A$650; full page A$1,000 on a random page. Design is extra. | Issue, position, artwork and distribution. |
| WeChat Explain an offer | Chinese-speaking followers of the named Official Account. | Articles A$200–A$1,800, by format; Chinese copywriting is included in the headline package. | Account, article slot, content, date and readership report. |
| Xiaohongshu (RED) Venue or product discovery | Lifestyle readers reached through the selected Perth creators. | A$1,450 for three creator visits, RED promotion and a magazine feature. | Creators, posts, approvals, dates and available measures. |
| Video Demonstrate a business or product | Viewers on the agreed publishing channels. | A$1,200–A$1,660 for the listed production and distribution packages. | Filming, language, length, revisions and distribution. |
| Events Local participation | Participants at the named community or business event. | Tailored quotation. | Organising role, sponsorship, promotion, venue and suppliers. |
| GEO AI search visibility | Businesses improving how AI answers describe their services. | Tailored quotation. | Questions, platforms, pages, actions and review period. |
Check all 2026 rates and inclusions. Audience descriptions state the intended readership or participants; they are not measured demographic profiles.
For a restaurant opening, combine an article, creator visits or print according to your audience, date and budget. When comparing providers, match the audience, placement, complete cost, production inclusions, reporting and evidence date.
Selected work, with evidence
See our role, the work delivered and the published record behind each example.
WECHAT ADVERTISING · 7 JULY 2026
China Southern Airlines
- Role: WeChat advertising publisher.
- Delivered: a headline article promoting the airline’s early-bird airfare offer.
- 5,964 article views
- 594 shares
- 44 likes
Evidence: MOSTWA’s campaign report, supplied 7 November 2026. The collection cutoff is not stated. These are platform activity counts; flight bookings and sales were not verified in the report.
PERTH COMMUNITY EVENT · 2026
Perth Mid-Autumn Festival 2026
- Role: Joint organiser with Chinese Mums Incorporated.
- Delivered: A Perth Mid-Autumn community celebration.
- Reported scale: Nearly 30,000 attendees, supplied by joint organiser MOSTWA and confirmed 6 November 2026.
Organiser attendance is separate from an advertiser’s exposure, enquiries or sales.
View the festival record
ARCHIVED VIDEO PROJECT
BARIUMA Ramen
- Role: Promotional video production.
- Delivered: A video for the restaurant’s second anniversary.
- Evidence: The published finished video is available below.
The record demonstrates production work. Verified enquiry, booking and sales results are not published.
Watch the finished video
PAST BUSINESS EVENT · 2023
WA Asian Business Expo 2023
- Role: Event organiser, described in MOSTWA’s project account.
- Delivered: Exhibitors, seminars, performances and cultural activities, 5–6 August 2023 at PCEC.
- Evidence: MOSTWA’s company-authored account; PCEC’s venue listing confirms the dates, venue and MOSTWA contact.
A historical event record; it does not establish individual advertisers’ business outcomes.
Read the expo project recordPlan, publish and measure
Move from your business brief to publication, reporting and customer follow-up.
Brief
Share your business, website, audience, offer, objective, budget and preferred dates.
Quote & approve
We set out accounts, placements, creative, approvals, schedule, reporting, GST (Goods and Services Tax) and any paid platform spend.
Publish
Approve the final content. We publish the agreed placements and retain the available article link, screenshot or issue evidence.
Report
Review publication evidence and the platform metrics included in your scope, with their collection period and cutoff.
Follow up
Use your enquiry and booking records to assess customer response and plan the next campaign.
What MOSTWA reports
- Agreed publication evidence.
- Available channel metrics, with definitions and measurement dates.
- Video packages include a marketing report; other reporting is set out in the quotation.
What your business tracks
- Enquiries, bookings and completed sales.
- A campaign link or enquiry question where practical.
- Customer follow-up and revenue in your own records.
Request media options by email · WeChat booking details
2026 advertising rates
2026 reference rates, reviewed 10 November 2026. Prices are in Australian dollars (AUD), excluding GST (Goods and Services Tax). Request a current written quotation for your booking date, production inclusions, final price and quote validity.
Magazine
| Channel | Placement or service | AUD, ex GST |
|---|---|---|
| Magazine | Half page, random page | A$650 |
| Magazine | Full page, random page | A$1,000 |
| Magazine | Back cover | A$2,000 |
| Magazine | Cover story: cover, professional photography and four-page story | A$6,000 |
| Magazine | Artwork design: full / half page | A$250 / A$180 |
WeChat articles, banners & Moments
| Channel | Placement or service | AUD, ex GST |
|---|---|---|
| WeChat Official Account | Headline promotional article, including Chinese copywriting | A$1,800 |
| WeChat Official Account | Second-position article: a non-headline article in a multi-article broadcast; exact slot agreed when booking | A$500 |
| WeChat Official Account | Instant post placement; ask us to specify its format, content and timing in your quotation | A$200 |
| WeChat banner | Top or middle banner inside a headline article | A$150 |
| WeChat Moments WeChat’s social-feed format | One campaign post across 8 accounts, one per account | A$100 total |
Video & Xiaohongshu (RED)
| Channel | Placement or service | AUD, ex GST |
|---|---|---|
| WeChat Channels | Single video advertising placement on WeChat Channels | A$200 per post |
| Video packages | Premier / Supreme production and distribution | A$1,200 / A$1,660 |
| Xiaohongshu (RED) | 3 Perth creators’ store visits, RED promotion and a magazine feature | A$1,450 |
Magazine design is additional to the placement. Video packages include the listed production and distribution. Extra work and paid platform spend are agreed separately. Banner design: static A$100; GIF A$150.
Account setup and management are quoted to your scope. Legacy account management package prices in the media kit PDF are not current. Magazine impression figures in the kit are publisher estimates, not measured unique readership.
View the full pricing and media kit page for positions and package inclusions.
Audience figures: what they measure
Use the measure that matches your campaign. Follower totals describe the network, circulation counts printed copies, and platform activity describes individual reads or views.
Subscriptions & clients
- MOSTWA: 100,000+ account subscriptions.
- Amazing AU: 30,000+ account subscriptions.
- Combined audience: subscriptions may overlap; the total is not a unique person count.
- Clients served: 1,000+ cumulatively since 2015.
Source: MOSTWA business figures, October 2026.
Circulation & distribution
- Circulation: 15,000 copies per monthly issue.
- Distribution: 200+ points across Perth.
- What this measures: printed copies and distribution locations, rather than unique readers.
Source: MOSTWA, October 2026. View magazine editions and the illustrative distribution map.
Reads & video views
- Daily WeChat reads: 15,000+ on MOSTWA’s Official Account.
- WeChat Channels: average 15,000+ views per video.
- Xiaohongshu (RED): average 5,000+ views per post.
Source: MOSTWA, supplied 4 November 2026. The source does not state the averaging periods or sample sizes. Use these as background figures; request dated, placement-specific reporting.
Community WeChat accounts
- Network: 10 MOSTWA WeChat accounts sharing local information, merchant offers and events.
- Friend connections: 50,000 combined across the accounts.
- Moments: posts in WeChat’s social feed. The listed paid placement uses 8 accounts, one post per account.
Source: MOSTWA, supplied 4 November 2026. Friend connections may overlap across accounts.
How should I compare these numbers?
Keep subscriptions, printed copies, reads, video views and business enquiries separate. Reads and views count activity, rather than unique people. Historical averages provide context, rather than a forecast for a booked placement.
The media kit lists 5,000+ views for headline articles and an average of 1,200+ for articles in positions two to eight within a multi-article broadcast. These article-level figures differ from total daily account reads. Campaign reporting should state the named placement, available metrics and collection cutoff.
Platform context & further reading
- Tencent: Official Accounts overview · Tencent: Channels overview
- Xiaohongshu: platform overview
- GEO: Generative Engine Optimization research
- ACCC: advertising and promotions guidance
These references explain platforms, terminology and advertising guidance. MOSTWA supplies its own business figures and campaign records.
Common questions
What reporting will I receive?
Reporting depends on your agreed booking scope: publication evidence, available metrics, measurement cutoff and report delivery arrangements. Video packages include a marketing report; WeChat readership reporting is defined for the booked placement. See the WeChat campaign report example and our measurement checklist.
Are subscriptions the same as article views?
No. Subscriptions count account follows; article views count activity on a particular article. Use our audience definitions and dates to compare the same measures.
Do I need to set up my own account?
You can book a placement in MOSTWA’s media without commissioning a managed client account. If you need your own presence, we also provide account setup and management for WeChat, Xiaohongshu (RED) and Douyin under a tailored scope.
Can you translate, design and publish our content?
Yes. Our professional translators adapt your content into fluent Chinese suited to Chinese-speaking readers. We offer copywriting, design, video and publication; the headline WeChat article price includes Chinese copywriting. Confirm translation, artwork, revisions and approvals in the written quotation.
What is GEO, and what will I get?
Generative Engine Optimisation focuses on how your business is represented in AI-generated answers. MOSTWA reviews agreed customer questions and sources, identifies content gaps and provides an action plan. Content updates and repeat visibility checks depend on the scope you choose. See GEO deliverables and reporting.
How long does a campaign or GEO project take?
Publication depends on channel availability, supplied materials and content approval; your quotation sets the schedule and report delivery. GEO starts with a baseline and agreed priorities, then repeat checks record observed changes. AI providers control source selection, so a fixed date for citations, recommendations or enquiries cannot be promised.
What is included in a headline WeChat article?
The published headline package includes Chinese copywriting and a headline promotional article on MOSTWA’s main Official Account. The quotation sets the offer details, assets, approvals and date. Banners, Amazing AU, Moments distribution, translation and extra production are separate unless expressly included. Review WeChat formats and inclusions.
What does a Xiaohongshu (RED) creator campaign include?
The published option combines three Perth creators’ store visits, RED promotion and a MOSTWA magazine feature. We agree the creators, content, approvals, publication dates and available reporting in your proposal. Explore Chinese marketing options.
What can I do with a budget under A$1,000?
Published examples, excluding GST, include a second-position WeChat article at A$500 plus the eight-account Moments placement at A$100, or a standard magazine half page at A$650. These combine individual rates; design, other production, availability and final scope are confirmed in your quotation.
Do you offer Chinese newspaper or radio advertising?
MOSTWA’s own print publication is a monthly Chinese-English magazine. Our online options include WeChat, Xiaohongshu (RED) and video. For newspaper or radio requirements, email info@mostwa.com to clarify the available scope.
What do you need for a quotation?
Send your business name, website, target customers, campaign objective, budget and preferred dates. Include offer details, existing artwork or a video brief where available. We review the brief, discuss channels and availability, and confirm content, placements, approvals, schedule and reporting before booking.
Content reviewed 10 November 2026: service specifications, comparison matrix, case-study summaries, audience definitions and project sources. Individual figures and campaign records retain their own dates; this page review does not update their measurement periods.
Plan your next local campaign
Share your objective, audience, budget and dates. We’ll help you choose the channels and define the work.
