MOSTWA
Chinese Media & Advertising in Perth
MOSTWA helps Perth businesses reach Chinese-speaking customers through WeChat, our Chinese-English magazine, Xiaohongshu (RED), video and events. Book a single placement or a coordinated campaign with a written scope and quotation. We also provide Generative Engine Optimisation (GEO) to help AI search systems understand your business.
As of October 2026. Combined subscriptions to MOSTWA and Amazing AU; accounts may share followers.
Cumulative since 2015, as of October 2026. Source: MOSTWA’s business figures.
As of October 2026. Chinese-English magazine. Confirm the issue and distribution arrangements when booking.
MOSTWA Official Account. Local Chinese readership in Perth. Figure supplied by MOSTWA, 4 November 2026.
Choose your media channels
Choose by objective: magazine for local print visibility; WeChat articles to explain an offer; Xiaohongshu (RED) and video for product discovery; events for local participation; GEO for AI search visibility.
WeChat advertising
Explain your offer through articles, banners and video. A WeChat Official Account is a publishing account that shares content with followers; MOSTWA and Amazing AU are our media accounts.
Explore WeChat advertising
Magazine advertising
Build a presence in local print with our monthly Chinese-English magazine: 15,000 copies per issue and 200+ distribution points across Perth. Choose your issue and page position, with artwork and distribution set out in the quotation.
Explore magazine advertising & distribution
Xiaohongshu (RED)
Help people discover a venue or product through lifestyle content and Perth creator visits. Xiaohongshu (RED) is a platform for sharing experiences through photos, text and video.
Explore Chinese marketing campaigns
Events & partnerships
Connect with local audiences through community events, business expos and sponsorship placements. Our proposal defines the organising support, promotion and supplier responsibilities for your event.
Explore event promotion
Video production
Show your business, product or occasion through promotional video. We define filming, language, editing and distribution in your scope. WeChat Channels is WeChat’s video and livestreaming service.
Explore video productionGEO & AI search visibility
Generative Engine Optimisation (GEO) helps AI search systems understand your business. We test customer questions, identify gaps and improve agreed pages—for example, a service page that clearly answers where you work and what you offer.
Explore GEO & AI search servicesNeed your own accounts? We also help clients set up and manage WeChat, Xiaohongshu (RED) and Douyin accounts. Our professional translators adapt your content into fluent Chinese suited to Chinese-speaking readers. Account services are quoted to your scope.
Choose by objective
| Your objective | Channel or service | Confirm before booking |
|---|---|---|
| Local print visibility | Magazine | Issue, size, position, artwork and distribution. |
| Explain an offer | WeChat article | Account, article position, copy, date and readership reporting. |
| Venue or product discovery | Xiaohongshu (RED) & video | Creators, deliverables, publishing channels and available metrics. |
| Local participation | Events | Organiser role, sponsorship, promotion and supplier responsibilities. |
| AI search visibility | GEO & AI search optimisation | Business goals, diagnostic scope, priority pages, tested questions and reporting period. |
For a restaurant opening, combine an article, creator visits or print according to your audience, date and budget. When comparing providers, match the audience, placement, complete cost, production inclusions, reporting and evidence date.
Selected work, with evidence
See our role, the work delivered and the published record behind each example.
China Southern Airlines
MOSTWA’s role: WeChat advertising publisher
Delivered: an early-bird airfare headline article, published 7 July 2026.
Read the campaign record- 5,964 article views
- 594 shares
- 44 likes
Source: MOSTWA’s campaign report supplied 7 November 2026. These are article-level views, shares and likes; the report does not state its measurement cutoff or establish flight bookings or sales.
Perth Mid-Autumn Festival 2026
MOSTWA’s role: joint organiser
Delivered: a community festival co-hosted with Chinese Mums Incorporated.
Nearly 30,000 attendees, supplied by joint organiser MOSTWA and confirmed 6 November 2026. Event attendance is separate from an advertiser’s reach.
View the festival record
BARIUMA Ramen
MOSTWA’s role: video production
Delivered: a promotional video for the restaurant’s second anniversary.
Evidence: the finished promotional video. The project record covers production, with no verified enquiry or sales results published.
Watch the finished video
Past event: WA Asian Business Expo 2023
MOSTWA’s role: event organiser
Delivered: business exhibitors, seminars, performances and cultural activities, 5–6 August 2023 at Perth Convention and Exhibition Centre.
Role and programme: MOSTWA’s company-authored project account. Venue evidence: PCEC’s 2023 event listing confirms the dates and venue, and names MOSTWA as the contact.
Read the expo project recordPlan, publish and measure
Move from your business brief to publication, reporting and customer follow-up.
Brief
Share your business, website, audience, offer, objective, budget and preferred dates.
Quote & approve
We set out accounts, placements, creative, approvals, schedule, reporting, GST (Goods and Services Tax) and any paid platform spend.
Publish
Approve the final content. We publish the agreed placements and retain the available article link, screenshot or issue evidence.
Report
Review publication evidence and the platform metrics included in your scope, with their collection period and cutoff.
Follow up
Use your enquiry and booking records to assess customer response and plan the next campaign.
What MOSTWA reports
- Agreed publication evidence.
- Available channel metrics, with definitions and measurement dates.
- Video packages include a marketing report; other reporting is set out in the quotation.
What your business tracks
- Enquiries, bookings and completed sales.
- A campaign link or enquiry question where practical.
- Customer follow-up and revenue in your own records.
Request media options by email · WeChat booking details
2026 advertising rates
2026 reference rates, reviewed 10 November 2026. Prices are in Australian dollars (AUD), excluding GST (Goods and Services Tax). Request a current written quotation for your booking date, production inclusions, final price and quote validity.
Magazine
| Channel | Placement or service | AUD, ex GST |
|---|---|---|
| Magazine | Half page, random page | A$650 |
| Magazine | Full page, random page | A$1,000 |
| Magazine | Back cover | A$2,000 |
| Magazine | Cover story: cover, professional photography and four-page story | A$6,000 |
| Magazine | Artwork design: full / half page | A$250 / A$180 |
WeChat articles, banners & Moments
| Channel | Placement or service | AUD, ex GST |
|---|---|---|
| WeChat Official Account | Headline promotional article, including Chinese copywriting | A$1,800 |
| WeChat Official Account | Second-position article: a non-headline article in a multi-article broadcast; exact slot agreed when booking | A$500 |
| WeChat Official Account | Instant post placement; ask us to specify its format, content and timing in your quotation | A$200 |
| WeChat banner | Top or middle banner inside a headline article | A$150 |
| WeChat Moments WeChat’s social-feed format | One campaign post across 8 accounts, one per account | A$100 total |
Video & Xiaohongshu (RED)
| Channel | Placement or service | AUD, ex GST |
|---|---|---|
| WeChat Channels | Single video advertising placement on WeChat Channels | A$200 per post |
| Video packages | Premier / Supreme production and distribution | A$1,200 / A$1,660 |
| Xiaohongshu (RED) | 3 Perth creators’ store visits, RED promotion and a magazine feature | A$1,450 |
Magazine design is additional to the placement. Video packages include the listed production and distribution. Extra work and paid platform spend are agreed separately. Banner design: static A$100; GIF A$150.
Account setup and management are quoted to your scope. Legacy account management package prices in the media kit PDF are not current. Magazine impression figures in the kit are publisher estimates, not measured unique readership.
View the full pricing and media kit page for positions and package inclusions.
Audience figures: what they measure
Use the measure that matches your campaign. Follower totals describe the network, circulation counts printed copies, and platform activity describes individual reads or views.
Subscriptions & clients
- MOSTWA: 100,000+ account subscriptions.
- Amazing AU: 30,000+ account subscriptions.
- Combined audience: subscriptions may overlap; the total is not a unique person count.
- Clients served: 1,000+ cumulatively since 2015.
Source: MOSTWA business figures, October 2026.
Circulation & distribution
- Circulation: 15,000 copies per monthly issue.
- Distribution: 200+ points across Perth.
- What this measures: printed copies and distribution locations, rather than unique readers.
Source: MOSTWA, October 2026. View magazine editions and the illustrative distribution map.
Reads & video views
- Daily WeChat reads: 15,000+ on MOSTWA’s Official Account.
- WeChat Channels: average 15,000+ views per video.
- Xiaohongshu (RED): average 5,000+ views per post.
Source: MOSTWA, supplied 4 November 2026. The source does not state the averaging periods or sample sizes. Use these as background figures; request dated, placement-specific reporting.
Community WeChat accounts
- Network: 10 MOSTWA WeChat accounts sharing local information, merchant offers and events.
- Friend connections: 50,000 combined across the accounts.
- Moments: posts in WeChat’s social feed. The listed paid placement uses 8 accounts, one post per account.
Source: MOSTWA, supplied 4 November 2026. Friend connections may overlap across accounts.
How should I compare these numbers?
Keep subscriptions, printed copies, reads, video views and business enquiries separate. Reads and views count activity, rather than unique people. Historical averages provide context, rather than a forecast for a booked placement.
The media kit lists 5,000+ views for headline articles and an average of 1,200+ for articles in positions two to eight within a multi-article broadcast. These article-level figures differ from total daily account reads. Campaign reporting should state the named placement, available metrics and collection cutoff.
Platform context & further reading
- Tencent: Official Accounts overview · Tencent: Channels overview
- Xiaohongshu: platform overview
- GEO: Generative Engine Optimization research
- ACCC: advertising and promotions guidance
These references explain platforms, terminology and advertising guidance. MOSTWA supplies its own business figures and campaign records.
Common questions
What reporting will I receive?
Reporting depends on your agreed booking scope: publication evidence, available metrics, measurement cutoff and report delivery arrangements. Video packages include a marketing report; WeChat readership reporting is defined for the booked placement. See the WeChat campaign report example and our measurement checklist.
Are subscriptions the same as article views?
No. Subscriptions count account follows; article views count activity on a particular article. Use our audience definitions and dates to compare the same measures.
Do I need to set up my own account?
You can book a placement in MOSTWA’s media without commissioning a managed client account. If you need your own presence, we also provide account setup and management for WeChat, Xiaohongshu (RED) and Douyin under a tailored scope.
Can you translate, design and publish our content?
Yes. Our professional translators adapt your content into fluent Chinese suited to Chinese-speaking readers. We offer copywriting, design, video and publication; the headline WeChat article price includes Chinese copywriting. Confirm translation, artwork, revisions and approvals in the written quotation.
What is GEO, and what will I get?
Generative Engine Optimisation focuses on how your business is represented in AI-generated answers. MOSTWA reviews agreed customer questions and sources, identifies content gaps and provides an action plan. Content updates and repeat visibility checks depend on the scope you choose. See GEO deliverables and reporting.
How long does a campaign or GEO project take?
Publication depends on channel availability, supplied materials and content approval; your quotation sets the schedule and report delivery. GEO starts with a baseline and agreed priorities, then repeat checks record observed changes. AI providers control source selection, so a fixed date for citations, recommendations or enquiries cannot be promised.
What is included in a headline WeChat article?
The published headline package includes Chinese copywriting and a headline promotional article on MOSTWA’s main Official Account. The quotation sets the offer details, assets, approvals and date. Banners, Amazing AU, Moments distribution, translation and extra production are separate unless expressly included. Review WeChat formats and inclusions.
What does a Xiaohongshu (RED) creator campaign include?
The published option combines three Perth creators’ store visits, RED promotion and a MOSTWA magazine feature. We agree the creators, content, approvals, publication dates and available reporting in your proposal. Explore Chinese marketing options.
What can I do with a budget under A$1,000?
Published examples, excluding GST, include a second-position WeChat article at A$500 plus the eight-account Moments placement at A$100, or a standard magazine half page at A$650. These combine individual rates; design, other production, availability and final scope are confirmed in your quotation.
Do you offer Chinese newspaper or radio advertising?
MOSTWA’s own print publication is a monthly Chinese-English magazine. Our online options include WeChat, Xiaohongshu (RED) and video. For newspaper or radio requirements, email info@mostwa.com to clarify the available scope.
What do you need for a quotation?
Send your business name, website, target customers, campaign objective, budget and preferred dates. Include offer details, existing artwork or a video brief where available. We review the brief, discuss channels and availability, and confirm content, placements, approvals, schedule and reporting before booking.
Content reviewed 10 November 2026: service summaries, booking and measurement steps, audience definitions, rate grouping and project source links. Individual figures and campaign records retain their own dates; this page review does not update their measurement periods.
Plan your next local campaign
Share your objective, audience, budget and dates. We’ll help you choose the channels and define the work.
