MOSTWA
Chinese Media & Advertising in Perth
MOSTWA helps Perth businesses reach Chinese-speaking customers through WeChat, a monthly Chinese-English magazine, RED, video and events.
As of October 2026. Combined subscriptions to MOSTWA and Amazing AU. Not unique people or guaranteed views.
Cumulative since 2015, as of October 2026. Source: MOSTWA’s business figures.
As of October 2026. Chinese-English magazine. Confirm the issue and distribution arrangements when booking.
MOSTWA Official Account. Local Chinese readership in Perth. Figure supplied by MOSTWA, 4 November 2026.
About MOSTWA
Which Chinese media channels can I use in Perth?
- MOSTWA Official Account: 100,000+ subscriptions; 15,000+ daily reads, with a readership of Perth’s local Chinese community.
- Amazing AU: 30,000+ subscriptions.
- Community assistants: 10 accounts with 50,000 combined friend connections.
- WeChat Channels: average 15,000+ views per video.
- Xiaohongshu (RED): average 5,000+ views per post.
- Clients served: 1,000+ cumulatively since 2015.
- Chinese-English magazine: 15,000 copies per monthly issue.
Figures supplied by MOSTWA: subscriptions, circulation and client total, October 2026; readership, assistant network and platform averages, 4 November 2026. Reads are not unique readers; account totals are not deduplicated; averages do not guarantee individual campaign results.
Our Featured Services
Advertising services for Perth businesses
Chinese Magazine Advertising
Place an advertisement in MOSTWA’s monthly Chinese-English magazine for local print exposure. A booking specifies the advertisement size and position, artwork requirements, issue date and distribution arrangements. Placement availability and the final quotation are confirmed before booking.
Chinese Marketing
Reach Chinese-speaking customers through WeChat, RED, Douyin and other MOSTWA channels. We also help clients set up and operate their own accounts, with professional Chinese translation and content adapted to Chinese readers.
Event Promotion & Organising
Promote a community event or business function to local audiences. The scope can cover media promotion, sponsorship placements and agreed organising support. A proposal identifies responsibilities, event dates, promotional channels and deliverables; venue and supplier costs depend on the event.
GEO & AI Search Optimisation
GEO combines AI visibility testing, useful website content, consistent business information and verifiable evidence. Start with a diagnostic, monitor brand mentions and citations, or ask MOSTWA to implement an agreed improvement plan. Chinese and English market planning is available. AI citations and recommendations are not guaranteed.
Marketing Video Production
Produce promotional video for a business, product or event. The brief specifies filming requirements, language, editing, video length, output formats and intended publishing channels. Filming time, revision rounds and distribution are defined in the project quotation.
Discuss a marketing service
Explore past website, magazine, video and event projects. Each entry describes MOSTWA’s work shown and links to a website, video or archive image. Use the filters below to browse project types.
Selected past projects
Browse our selected project notes for the work delivered, publication evidence and campaign data where available. Individual records explain the source and scope of the figures shown.
- All
- Web Design
- Magazine
- Video Production
- Events
How much does Chinese media advertising cost in Perth?
MOSTWA's published 2026 rates start at A$650 for a standard magazine half page and A$500 for a second-position WeChat article. All prices below are in AUD and exclude GST. Availability, production inclusions, placement and publication dates are confirmed in your written quotation.
| Channel | Placement or service | Price (AUD, ex GST) |
|---|---|---|
| Magazine | Half page, random page | A$650 |
| Magazine | Full page, random page | A$1,000 |
| Magazine | Back cover | A$2,000 |
| Magazine | Cover story package: cover, professional photography and four-page story | A$6,000 |
| Magazine | Artwork design, full page / half page | A$250 / A$180 |
| WeChat Official Account | Headline promotional article, including Chinese copywriting | A$1,800 |
| WeChat Official Account | Second-position article | A$500 |
| WeChat Official Account | Instant post | A$200 |
| WeChat banner | Top or middle banner in a headline article | A$150 |
| WeChat Moments | One campaign post across 8 accounts, one post per account | A$100 total |
| WeChat Channels | Single advertising placement | A$200 per post |
| Video packages | Premier / Supreme production and distribution packages | A$1,200 / A$1,660 |
| Xiaohongshu (RED) | 3 Perth creators' store visits, RED promotion and a MOSTWA magazine feature | A$1,450 |
See the 2026 prices and media kit for all positions and package inclusions, or download the media kit PDF. Design is additional to the booked magazine placement. Video production and distribution are included as listed in each video package; any extra work or paid platform spend is confirmed separately.
Rates are drawn from MOSTWA's 2026 Media Kit. Its magazine impression figures are publisher estimates, not measured unique readership. Historical results and audience figures do not guarantee a campaign outcome. Account setup and management for WeChat, Xiaohongshu (RED) and Douyin are available by tailored quotation; legacy account management package prices in the PDF are not current.
How do I book WeChat advertising for Perth's Chinese community?
Email info@mostwa.com with your business name, website, target customers, campaign objective, budget and preferred dates. We check availability and prepare a written scope before you book.
- Choose the format: headline or second-position article, instant post, article banner, Moments distribution or a WeChat Channels placement.
- Confirm the content and schedule: named accounts, article or artwork preparation, approvals, publication position and dates. Article and banner placements are priced separately; copywriting is included in the A$1,800 headline article.
- Agree the reporting: publication evidence, available platform measures, measurement period and delivery arrangements.
The media kit lists 5,000+ views for headline articles and an average of 1,200+ views for second-to-eighth articles. These are historical article-level figures, separate from daily account reads. The A$100 Moments placement covers eight accounts; the wider community assistant network comprises ten accounts.
How do I choose a Chinese advertising channel in Perth?
A magazine placement can build local print visibility, while a Chinese-language WeChat article can explain your menu, offer and booking details. For a restaurant opening, consider a WeChat article, RED creator visits and a magazine placement according to your audience, launch date and budget. Agree the work and measurement plan before booking.
| Your objective | Channel to consider | What to agree before booking |
|---|---|---|
| Build local print visibility | Chinese-English magazine advertising | Issue, advertisement size, position, artwork and distribution |
| Explain an offer to Chinese-speaking readers online | WeChat media advertising | Accounts, article preparation, publication dates and readership reporting |
| Meet or engage local audiences in person | Event promotion and organising | Event role, sponsorship placements, promotion and supplier responsibilities |
| Demonstrate a product, business or occasion | Promotional video production | Filming brief, language, length, formats, revisions and publishing channels |
How should I compare providers or media formats?
Compare the intended audience and service area, named publication or account, print dimensions or article position, and publication dates and frequency. Check the complete quoted cost, GST treatment, production and distribution inclusions, and available reporting, including metric definitions and data dates.
See the Perth Chinese advertising comparison guide for source-linked examples and quotation requirements.
Selected WeChat campaign: China Southern Airlines
MOSTWA’s headline advertisement promoted China Southern Airlines’ early-bird fares. The campaign report for the placement dated 7 July 2026 records 5,964 article views, 594 shares and 44 likes.
View the advertisement and campaign report · Plan a WeChat placement
Source: MOSTWA’s supplied campaign report; its measurement cutoff is not stated. These are article-level platform figures.
Chinese media connected to Perth's community
MOSTWA connects Chinese-speaking residents and local businesses through its own media channels and community activities. The network includes MOSTWA, Amazing AU and WeChat community assistant accounts, with Chinese-language content and Mandarin-English campaign communication. Our monthly Chinese-English magazine publishes 15,000 copies, with 200+ distribution points across Perth.
Community event experience includes jointly hosting the Perth Mid-Autumn Festival 2026, with nearly 30,000 attendees according to joint organiser MOSTWA, and organising the 2023 WA Asian Business Expo & Cultural Carnival. Read the project records or explore Perth's Chinese community guide.
Common questions about advertising with MOSTWA
What can a Perth business do with a monthly advertising budget under A$1,000?
Examples below A$1,000 excluding GST include a second-position WeChat article at A$500 plus the listed eight-account Moments placement at A$100, or a standard magazine half page at A$650. These are combinations of published individual rates. Design, other production, availability and the final scope are confirmed in your quotation.
Does MOSTWA offer Chinese newspaper or radio advertising in Perth?
MOSTWA's own print publication is a monthly Chinese-English magazine, with 15,000 copies per issue. We also offer WeChat, video and RED campaign options. For a newspaper or radio requirement, email info@mostwa.com so we can clarify the available scope. Explore our magazine advertising.
What does a campaign report include?
Agree the publication evidence, available platform metrics, measurement period and report delivery arrangements before booking. Video packages include a marketing report; WeChat readership reporting is confirmed in the booking scope. See our WeChat campaign report example. Enquiries, bookings and sales require separate records.
Can MOSTWA handle Chinese copywriting, design and publication?
Yes. The A$1,800 headline WeChat article includes Chinese copywriting. Magazine artwork design is A$250 for a full page or A$180 for a half page; banner design is A$100 for a static image or A$150 for a GIF. We also offer video production and distribution packages. Confirm the writing, translation, revisions, approvals and publication arrangements in your written scope.
Who does MOSTWA's media reach?
Our media is intended for Chinese-speaking readers and communities in Perth and Western Australia. The magazine carries Chinese and English content, while WeChat provides Chinese-language campaign channels. This describes our audience focus, rather than a measured demographic breakdown.
Does subscriber count guarantee views?
No. Combined subscriptions and friend connections are not counts of unique people. Read counts are not unique readers, and platform averages do not guarantee individual results. Views, enquiries and sales are different measures.
What information should I provide?
Send your business name, website, target customers, campaign objective, budget and preferred dates. Include existing artwork, offer details or a video brief where available.
What happens after I enquire?
We review your brief and discuss suitable channels and availability. Before you book, the written scope and quotation define content, placements, approvals, schedule and reporting.
Content updated 8 November 2026. Subscription, circulation and cumulative client figures are dated October 2026; readership, community network and platform averages were supplied by MOSTWA on 4 November 2026. The China Southern Airlines case has its own placement date and reporting note.
Campaign enquiries: info@mostwa.com
Plan your next local campaign
Send your business name, website, target audience, campaign objective, budget and preferred dates. We will discuss a suitable channel mix and define the content, placements, schedule and reporting in a written scope before you book.
