Measuring Brand Visibility with WeChat Index: MostWA and WeiPerth
A dated WeChat Index comparison of MostWA and WeiPerth, with English charts, original screenshots and an explanation of what keyword-index figures can—and cannot—show.
Chinese-Language Advertising in Perth: Combining Online and Offline Promotion
A practical guide for Perth businesses combining WeChat, social content, magazine advertising and local events, with channel comparisons, a four-week example, budgeting advice and measurement methods.
