GEO Services in Perth

What is Generative Engine Optimization?

Generative Engine Optimization (GEO) is the work of improving how clearly a business can be understood and represented in AI-generated answers. It combines visibility testing, useful website content, consistent business information and verifiable evidence. The aim is to make your business easier to discover, accurately describe and consider when customers research services.

For example, a customer may ask “Which builders work in Perth?” or “珀斯装修公司怎么选？”. A GEO diagnostic checks whether your business appears in the selected answers, which sources are cited, how competitors are described and what information is missing.

GEO plans and pricing

Start with a diagnostic, monitor progress monthly, or engage MOSTWA to carry out an agreed optimisation programme. All prices below are in Australian dollars and exclude GST.

Before starting, we confirm the business, target market, test questions, platforms, language and reporting schedule. Monthly reporting provides recommendations; website implementation is quoted under the implementation service. Annual package scope and payment terms are confirmed in writing.

MOSTWA’s six-step GEO process

1. Understand your business. Define services, location, customers, languages, differentiators and the enquiries you want to generate.
2. Build a customer question set. Cover discovery questions, comparisons and purchase decisions in the language of your target audience.
3. Measure the baseline. Record observed answers, brand mentions, cited URLs and competitor presence for the agreed tests.
4. Prioritise the gaps. Identify inaccurate facts, weak service explanations, missing evidence and relevant crawl or indexing issues.
5. Implement agreed improvements. Update approved content, page structure, internal links and business information. Coordinate necessary technical work with your website provider.
6. Retest and review. Repeat the agreed questions, compare like-for-like results where possible and use the findings to plan the next round.

What can implementation include?

• Clear service pages: explain who you help, where you operate, what is included and how customers take the next step.
• Useful answers: address real customer questions, comparison criteria, costs and decision factors.
• Evidence and consistency: correct dates, business details, statistics and project descriptions; add sources where they substantiate a claim.
• Website structure: refine page titles, descriptions, headings, internal links and applicable structured data.
• Discovery checks: investigate access, indexability and important content availability within the agreed website access.

External profiles or publisher content can be reviewed and update requests recommended. Changes on third-party websites depend on the relevant owner or publisher.

How we measure progress

A brand mention, a cited website link and a customer enquiry are different outcomes. Reports keep these measures separate.

• Brand mention rate: the proportion of valid tested responses that name your business.
• Website citation rate: the proportion of valid tested responses linking to your website, with the cited pages recorded.
• Information accuracy: whether the observed answers correctly describe your services, location and other checked business facts.
• Competitive presence: which selected competitors appear in the same question set.
• Business response: available AI referral visits, enquiries, bookings or other agreed conversion data.

Reports identify the platform or interface, language, test date, question set and valid response count. Unavailable tests and inferred findings are labelled separately. Results can vary between runs, users, locations and models; a test sample is not a measure of all AI users.

Local experience, Chinese and English market planning

MOSTWA is a Perth-based media and advertising business with experience explaining local businesses to Chinese-speaking communities. GEO planning can focus on English-speaking customers, Chinese-speaking customers or a defined bilingual market. Suitable briefs include property, building and renovation, hospitality and professional services.

We are applying this approach to MOSTWA’s own website by clarifying business figures, expanding service information and adding sourced project records. See our Chinese marketing service guide and project records for examples of content improvements. These demonstrate the work; an independently measured increase in AI citations is not currently published.

GEO service questions

How is GEO related to SEO?

SEO supports discoverability in search engines. GEO adds testing and content improvement around questions answered by generative AI systems. Both benefit from accessible pages, clear business information and useful, reliable content. Existing SEO work remains relevant.

Which AI platforms can be tested?

The test plan identifies the platforms and interfaces available for your brief, such as ChatGPT, Google’s AI search experiences or Perplexity. Coverage, language and test frequency are confirmed before work begins. A test from one model or interface is not presented as an independent result from another platform.

Can you guarantee a recommendation or first position?

No. AI providers choose which sources and businesses appear. Our service delivers agreed diagnostics, reporting and optimisation work; it does not guarantee a particular citation, recommendation, ranking or number of leads.

How long does improvement take?

Publishing an update does not mean search engines or AI systems have already processed it. Timing depends on recrawling, indexing, the question and source selection. Monthly reviews compare observed trends and completed work rather than promising an immediate result.

Do I need to rebuild my website?

Many improvements can be made to an existing website. The implementation proposal identifies the pages and technical access required. A rebuild, major development or platform migration is a separate scope if needed.

Does this include paid AI advertising?

These GEO plans cover organic visibility diagnostics, reporting and agreed optimisation. Paid advertising, media spend and third-party placement costs require a separate agreement.

What do you need to get started?

Send your business name, website, services, locations, target customers, preferred language, competitors and main enquiry goal. Monitoring can begin with public information; implementation requires appropriate website access and approval of the planned changes.

Can you work with my existing web developer?

Yes. The monthly report can guide your team or developer. For implementation projects, responsibilities, access, approvals and delivery tasks are agreed before changes are made.

Service and pricing information reviewed 5 November 2026. All prices exclude GST. For background, see Google’s guidance on AI features and websites.